// About
A Creative Director with over 23 years of international experience across a breadth of sectors, markets, channels and platforms.
* Creative gun available for hire
Strategically minded with strong business acumen, I’ve helped define and support the direction of both an agency’s creative output and it’s organisational ambitions – playing a pivotal role in expanding client portfolios and building talented teams whilst working across both global brands and aspiring start ups.
By building teams based on ‘non hero’ foundations, challenging expectations and enabling increased ownership and accountability, I ensure a design culture that fosters creativity and supports the overall business proposition. Diplomatic leadership creates collaboration within and between teams, whilst providing focus and attention to support and ensure individual progression.
In developing a greater understanding of the client through discussion, research and analysis, I can make strategic business-led decisions that ensure the end result fulfils short-term gains, as well as meeting long-term objectives – cementing the client relationship and directing them into new and exciting territory.
// Worked for / Played with
Sony
Ferrari
Canon Europe
Dunlop
Emirates
Maersk Group
Speedo
Endemol Shine
FIFA
Open Golf Championship / R&A
L’Oreal
Yamaha Motor Europe
Sony Mobile
Microsoft
Turner Broadcasting
MTV
CBF - Brazilian Football Association
EPIC Adventures
Housework
Bensons the Juicers
Philips Design
Sony Ericsson
Schiphol Airport
DFDS
NXP
ING
Rugby World Cup
Manchester United
BBC
Wimbledon
// What People Say
“Mark Anderson. Creative Director. Managing Director. Business Owner. Leader. Mentor. All Round Legend.
I’ve worked with a lot of people throughout my career but few have had an impact on my development as big as Mark. While I only worked with him for a year, that was enough time to learn enough lessons to last me a lifetime. I’ve got no doubt I wouldn’t be doing what I’m doing today had it not been for that experience.
Mark excels at everything it takes to be a true Creative Director – he works closely with all stakeholders to identify & understand their creative & commercial challenges & inspires his team to develop the best solution. He knows when to step back & let others lead & how to keep momentum & quality up. He recognises when to give guidance & support & isn’t afraid to rolls his sleeves up to help get things done when the going gets tough.
He genuinely loves what he does, is deeply committed to both his team & clients & continually pushes boundaries to get the most out of every project – with just the right amount of cheekiness to make sure everyone has some fun along the way.
Mark is an absolutely invaluable asset & any creative team within an agency or brand can benefit greatly from his leadership. If you ever do get the opportunity to work with Mark, make the most of it & be like a sponge – there’s a lot that can be learned!”
Nick Hoskin
Exec. Creative Director & Founding Partner at Something Inc / London / Melbourne
“I worked with Mark during his time at Media Catalyst in Amsterdam. Mark is an outstanding digital agency leader, with the ability to motivate talented teams, provide his expert experience and strong collaboration across agency disciplines, and manage considerable project loads successfully, all while improving overall creative and delivery quality.
Mark was highly respected by the leadership team at Media Catalyst during its most successful period, for commitment and dedication to the work, his ability to further client relationships, and his mature, positive mindset. It’s no coincidence that so many of his former colleagues continue to work with him and to speak highly of him. And of course, no coincidence also that he retained former clients as he set out to build his own agency.
I would love to work with Mark again someday, and recommend him without hesitation to anyone considering hiring him.”
Mike Hambleton
Creative Director at Landor / San Francisco, California
“Briefings with Mark have always been a pleasure because his open mindset, his ability to listen and to analyse the given tasks. Always pushing the concepts further to perfection in a comfortable and constructive way. Also, his creative mindset to find non-obvious solutions has always positively surprised me.
On top of this, creativity for Mark does not only mean finding the big idea, but also demonstrating creativity in all elements of building a brand: from campaign to the emails and UX.”
Toon Diependaele
Managing Director at Wunderman Thompson / Brussels
// Awards / Publications
46 Honours and Awards:
Lovie’s / DADI’s / PIXEL / BIMA’s / FWA’s / Drum’s / Communicator / Fresh / Davey / W3’s / HSBC Star Start Up / Awwwards / Hot Crush / Visionary Design Award / Webby’s
Publications:
Creative Social: Hacker, Maker, Teacher, Thief: Advertising's Next Generation / Contributing Author
EPIC Adventures / 4 Children’s Journals / 1 Children’s Story Book / 1 Children’s App-Book / 1 Adult’s Journal