When the world’s most popular kid's TV show asked us to launch its new season, we duly obliged. 

As Adventure Time fanatics, we saw this as an opportunity to do something magical. In fact, it was totes mathematical, bro.

Children are the most creative people in the world. So why not put them in control? Taking inspiration from the ‘Choose Your Own Adventure’ books from our childhood, we reinvented an old storytelling technique for the digital age. 

We wrote our very own episode that took fans on an interactive adventure through the Land of Ooo.

Launched in 15 countries, our idea took the Adventure Time world by storm, gaining 15 million hits and counting. Not bad for a one of our 'imagine if we could do this' conversations.