Educating Elmore
Launching the new season of Cartoon Network’s hit TV show, ‘The Amazing World of Gumball’.
Immersive fan experience.
This young interactivity-savvy audience want more than just being passive observers. They want to become part of each story and explore as they wish. Our idea was to create an immersive microsite that allowed fans to fully enrol at ‘Elmore Junior High’ and become official pupils.
Once enrolled the new students could explore the school with themed rooms, each containing an immersive experience. Encouraged to return to the site throughout the campaign to complete daily tasks, quizzes and games, the fans just couldn't stay away.
Result: With 13 Million page views in the first 6 weeks, an ever growing fan base, a Pixel Award nomination as well as an Awwwards site of the day, it was a roaring success.
