United in sport. Bring on the challenge.

Sony Mobile wanted to leverage their sponsorship of the 2014 FIFA World Cup™ to digitally activate and introduce a whole new set of fans to their ‘Details matter’ proposition, while engaging deeper with their existing fan base.

The campaign site acted as a hub for One Stadium Live – Sony’s social football aggregator, the Sony Football Challenge™ – an exclusive predictor platform, and a social competition on Facebook, where users could win Sony prizes.