A new social application focused on close-knit relationships.

By putting what matters most centre stage – the conversation, the memory, the one-to-one relationship - we created a fluid, barrier-free environment that served the needs of users wishing to securely share their experiences.

We developed an overarching narrative to thread throughout branding, UX and design of the iPhone application and desktop environment.

It was important that Huglr’s principles of security and connectivity were reflected in the functioning of the desktop and application. As a closed system Huglr users can only connect with people from their own network in Hugl’s, and as such, personal information and private communications remain protected.